Electronic Commerce 9th Edition by Gary P Schneider

Comprehensive Coverage: The book covers a wide range of e-commerce topics, including: E-commerce Fundamentals: Basic concepts, history, and...
Vendor: Beyond Books
SKU: SC02340
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Product Type: Handbooks
Rs.490.00
Rs.490.00
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Electronic Commerce 9th Edition by Gary P Schneider

Electronic Commerce 9th Edition by Gary P Schneider

Rs.490.00

Electronic Commerce 9th Edition by Gary P Schneider

Rs.490.00
  • Comprehensive Coverage: The book covers a wide range of e-commerce topics, including:

    • E-commerce Fundamentals: Basic concepts, history, and growth of e-commerce.
    • Business Models: Different types of e-commerce business models (B2C, B2B, C2C, etc.).
    • Technology Infrastructure: The technical aspects of e-commerce, including website design, databases, security, and payment systems.
    • Marketing and Sales: Online marketing strategies, search engine optimization (SEO), social media marketing, and online advertising.
    • Legal and Ethical Issues: Privacy, security, intellectual property, and other legal and ethical considerations in e-commerce.
    • E-commerce Strategy: Developing and implementing e-commerce strategies.
    • Global E-commerce: International e-commerce issues and challenges.
  • Business and Technical Focus: Schneider's book typically balances the business and technical aspects of e-commerce, making it suitable for students from various backgrounds.

  • Real-World Examples: The book uses real-world examples and case studies to illustrate e-commerce concepts and show how they are applied in practice. However, remember these examples might be from the time of the 9th edition's publication.

  • Updated Content (for the 9th edition): The 9th edition would have been updated with information and examples relevant to the e-commerce landscape at that time

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