Contemporary Business 16th Edition by Boone And Kurtzs

Key Features: Comprehensive Coverage: The book provides a broad overview of key business concepts and functions, including: Management: Planning,...
Vendor: Beyond Books
SKU: SC02384
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Product Type: Handbooks
Rs.645.00
Rs.645.00
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Contemporary Business 16th Edition by Boone And Kurtzs

Contemporary Business 16th Edition by Boone And Kurtzs

Rs.645.00

Contemporary Business 16th Edition by Boone And Kurtzs

Rs.645.00

Key Features:

  • Comprehensive Coverage: The book provides a broad overview of key business concepts and functions, including:
    • Management: Planning, organizing, leading, and controlling.
    • Marketing: Marketing mix, consumer behavior, market segmentation.
    • Finance: Financial statements, financial markets, investment decisions.
    • Accounting: Financial accounting, managerial accounting.
    • Human Resource Management: Recruitment, selection, training, motivation, and employee relations.
    • Production and Operations Management: Production processes, supply chain management, quality control.
    • International Business: Global trade, international marketing, and global management.
    • Entrepreneurship: Starting and growing a business, innovation, and risk-taking.
  • Real-World Examples and Applications: The book incorporates numerous real-world examples, case studies, and applications to illustrate key business concepts and make the material more relevant to students.
  • Clear and Concise Writing: The authors present complex business concepts in a clear, concise, and engaging manner, making it easier for students to understand.
  • Updated Content: Each new edition of the book is updated to reflect the latest trends and developments in the business world.

Significance:

  • Widely Used: It is a popular textbook in introductory business courses at the undergraduate level.
  • Comprehensive and Engaging: The book provides a comprehensive and engaging introduction to the world of business.

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